This cereal is specifically directed towards elementary school students. It's a healthy yet tasty breakfast food. It has some sweet and some sour elements. The little ex's are lightly frosted so they have are a little sweet, while the real dried strawberries are a little bit tart so you wind up getting the best of both worlds with the mix of both flavors at the same time. The box is exciting and full of color, just like the cereal is filled with flavor.